課程資訊
課程名稱
 競爭策略
COMPETITIVE STRATEGY 
開課學期
 97-1 
授課對象
 管理學院  國際企業學研究所  
授課教師
 陳俊忠 
課號
 IB7070 
課程識別碼
 724EM9220 
班次
  
學分
 3 
全/半年
 半年 
必/選修
 選修 
上課時間
 星期三6,7,8(13:20~16:20) 
上課地點
 管二204 
備註
 本課程以英語授課。
限碩士班以上
總人數上限：30人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/971Strategy 
課程簡介影片
 
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課程概述

This course is designed to illustrate the goals and processes of strategy analysis, strategy formation, and strategy implementation.  

課程目標
 Class participants will learn to utilize detailed procedures for industrial competitive analysis and firm situation analysis, and apply the analyses to strategic decision making. 
課程要求
 Case Discussion;
Class Contribution;
Research Project. 
預期每週課後學習時數
  
Office Hours
 每週三 13:20~14:20 
指定閱讀
  
參考書目
 Thompson, Strickland, and Gamble. 2008. Crafting and Executing Strategy. 16th eds. McGraw-Hill. 
評量方式
(僅供參考)
  
No.
項目
百分比
說明
1. 
 Case Assignments 
25% 
  
2. 
 Mid-Term Exam 
25% 
  
3. 
 Trem Project 
25% 
  
4. 
 Class Contribution 
25% 
  
 
課程進度
週次
日期
單元主題
Week 1
 9/17  Introduction and Overview 
Week 2
 9/24  Different Perspectives of Stargey and Strategic Planning Process 
Week 3
 10/01  External Analysis: Industrial Competitive Analysis 
Week 4
 10/08  Five Forces / Driving Forces / Strategic Group Analyses 
Week 5
 10/15  Internal Analysis: Firm Situation Analysis 
Week 6
 10/22  SWOT Analysis and Value Activity Analysis 
Week 7
 10/29  Core Competence and Competitive Advantage 
Week 8
 11/05  Case Company Presentations 
Week 9
 11/12  Strategies Matching Industry and Company Situations 
Week 10
 11/19  Business-Level and Corporate-Level Strategy 
Week 11
 11/26  Diversification and Internationalization Strategy 
Week 12
 12/03  First Mover Advantages and Entry Timing 
Week 13
 12/10  Growth Strategies 
Week 14
 12/17  Exam 
Week 15
 12/24  Organizational Culture and Effective Execution 
Week 16
 12/31  Strategizing with Corporate Social Responsibility 
Week 17
 1/07  Term Project Presentations 
Week 18
 1/14  Term Project Presentations